At STLHD Gear, our mission is simple: to inspire everyone to enjoy the great outdoors. Whether you're an experienced angler or just starting to appreciate the beauty of nature, we believe that everyone deserves the best gear to make the most of their time outside. But this passion for adventure didn’t start in some corporate boardroom or with a fancy business plan. It began, like many great ideas, in a garage.

Humble Beginnings in Forest Grove, Oregon

STLHD Gear started in Forest Grove, OR, with two brothers, Alex and Cobb Hudjohn, who shared a deep love for the outdoors, fishing, and the sense of freedom it brings. In that small garage, the brothers decided to create apparel that reflected their lifestyle—gear that could stand up to the elements and enhance every adventure. It wasn’t just about making products; it was about building a community of people who share the same passion for the outdoors.

The Hudjohn brothers took their vision and turned it into something real. Together, they laid the foundation for STLHD, blending style, durability, and functionality into every piece of gear they designed. Their goal was simple: create products that not only perform well but also look great, whether you're by the river or around town.

A Journey of Growth

As the business grew, so did the opportunities. Cobb eventually chose to pursue other endeavors, but Alex continued to steer the company forward with the same dedication and commitment. STLHD has evolved, but we’ve stayed true to our roots—crafting high-quality gear with the outdoor enthusiast in mind.

Customer-Focused, Always

At STLHD, we are more than just a gear company. We pride ourselves on being customer-focused, which means we listen to your needs and ensure that our products are as functional as they are stylish. Your feedback helps shape who we are and drives us to continually innovate and improve.

Everyone Deserves to Enjoy the Outdoors

We believe that the outdoors should be accessible to everyone. Whether you're fishing, hiking, or just enjoying a peaceful day by the water, STLHD Gear is designed to be part of your journey. Our mission is to inspire and equip you to embrace every outdoor adventure—because we know firsthand how the outdoors can rejuvenate and connect us all.

From our humble beginnings in a Forest Grove garage to becoming a trusted name in outdoor gear, our story is a testament to passion, perseverance, and the belief that everyone should have the chance to experience the beauty of nature. We look forward to being a part of your next adventure.